How are our products better?
iHammer's products are true innovations in science. They were hammered out of laboratory and field investigations where we first asked the question, “Now that we live with 7 billion human beings, how can we apply our modern day knowledge to advance the grower.” The first thing we noticed when we were farming was that nobody had ever found a working solution to the midday wilt of entire crops. Growth stops when a plant wilts and, in 1990, Dr. Nonomura discovered a foliar solution that eliminated midday wilt across his fields; and, in collaboration with Professor Emeritus Andrew A. Benson, they showed that other treatment worked as they further elucidated the path of carbon in photosynthesis* to identify more advanced compounds on which iHammer’s products are based.
Because these products are based on answering questions that hadn’t been asked before, there is nothing like them in the world; nor, is there any other company that can do what we do. These newly elucidated paths of carbon metabolism in plants generate further inquiries about what more can be done for agriculture and, by following these new paths, we can develop products that growers never knew they needed. For example, the alkylglycosides in our formulations move into cells by a mechanism of “transmembrane transport.” As a result, uptake of iHammer’s products happens in minutes, advancing the entire field of foliar fertilizers. In the near future, we will be telling you of other solutions that iHammer is putting in the hands of growers.